A new broadcast deal for the A-League is expected to be announced within the coming days as reports suggest Fox Sports has agreed to a renew a four-year contract worth upwards of $200 million with the Football Federation of Australia.
Whilst the deal is an increase from the FFA’s current $32m per-year subscription TV agreement to $50m per-year; the sum still falls significantly short of the $100m per-year FFA CEO David Gallop forecast in 2013.
It’s further expected a crucial free-to-air contract will also be agreed upon, however, to the FFA’s dismay, negotiations have been postponed until after a new deal is signed off for the Big Bash Cricket League.
The Guardian suggests that; “Channels Seven, Nine and Ten are prioritising the highly popular T20 competition but all are believed to be keen on broadcasting the A-League should they miss out.”
Optus Sport, the current exclusive holders of the English Premier League rights also displayed some interest at the negotiating table. However, it’s understood that News Corp pushed extensively to retain the exclusive digital rights for the A-League.
The current understanding is that the FFA is seeking to only off-load one ‘marquee fixture’ on a Saturday evening per week to a free-to-air broadcaster. This would likely be delivered in the same form as SBS’ current Friday-night coverage.
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