As a code that is desperate for any inch of airtime that can be afforded; football’s ticket box is sure as hell doing all it can to deter newbies from transitioning into die-hard football enthusiasts.
Last weekend’s FFA Cup was disappointing on multiple fronts.
A celebration of the development of grassroots Australian football was squashed in-between lacklustre A-League encounters, gauging little interest from the neutral football fan and even more so in failing to inspire the wider public.
However, despite the lack of hype, if the prospect of witnessing a Cup final in person didn’t overwhelm sporting fans tastebuds – a trip to the FFA ticket box would have well and truly cleansed the palate.
The $40 base fee for an adult General Admission seat at AAMI Park worked its way up to $80 for a ‘Category A’ seat. The cheapest child seat cost $20 and student seats were valued upwards of $30.
Whilst the status of a ‘Cup Final’ deserves an increase in ticket value, the FFA’s evaluation was out of touch with the regular Victory or Glory supporter and this was demonstrated in the disappointing 15,000 patrons who paid up for Final tickets.
Though, bad scheduling and under-promotion will also be blamed by FFA officials, the turnout says multitudes about the existing condition and costs associated to following football in Australia.
Looking across at the A-League, Australia’s main domestic football competition, admission costs aren’t any better. In fact, an A-League entry ticket 24% more expensive than other sports codes. An adult General Admission ticket at the A-League costs on average, $27.30, with clubs charging up to $35 (Sydney FC) for a ‘Bronze Category’ seat.
It’s a stark contrast to Australia’s other sporting codes; the average AFL Home & Away ticket this year was $22, whilst it’ll cost you just $20 to enter the upcoming Big Bash League. In the context of an A-League season, the difference can be up to hundreds of dollars between the costs afforded to Cricket or AFL fans.
Though it’s important operational costs are covered and bills paid, the opportunity to become an affordable game that’s easily accessible for all, needs to be explored by Gallop & Co. The lack of long term vision and strategy in capitalising upon the opportunity afforded simply through providing cheaper ticketing, especially due to the current and unwanted stagnancy in attendances, could be a simple solution to a reoccurring problem.
The A-League, within its ambition settle in among Australia’s saturated sports market, is missing the opportunity to be affordable to all Australians. Now more than ever, in a time of great importance to the growth of the A-League the FFA and the A-League, are seemingly dropping the ball.
- The Western Sydney Wanderers have the cheapest Adult tickets in the A-League at $20 for a seat at Pirtek Stadium
- Wellington Phoenix offered the cheapest children tickets at a wee $2 New Zealand dollars
What do you think? Should tickets to the football be cheaper? Tweet us @theturfau
Written by Jacob Arnott (@jacobarnott) // Images @aleksandarjk
A-League ticket prices as of Round 6, 12 November 2016.