“IT ALL STARTS HERE,” screamed a New Balance event invitation. After months of rumours of return to the football scene, the day had finally come for all to be revealed and we weren’t going to turn down a private chauffeur ride to hear about it!

Armed with a jar of cereal and an iPhone; Aleskandar Jason took some happy snaps of the exclusive event which you can check out above.

NEW BALANCE FOOTBALL is now officially launched across the globe, marking the return of the brand into the football market taking an original approach to designing and developing product, focusing on the unique needs of the player and the game.

“The pursuit of excellence, a passion for innovation and responsible leadership are the core values that has helped New Balance become one of the most successful sport and lifestyle brands in the world,” NB’s Matt Lawerence told the event.

NB athletes include Vincent Kompany, Adnan Januzah, Samir Nasri, Aaron Ramsey alongside others as well as our very own Tim Cahill. Clubs include Liverpool, Porto FC, Stoke City & Sevilla FC

Photos by Aleksandar Jason (iPhone)